In many industries, the main way to get new prospects is through presenting at Trade Shows. Although Trade Shows provide an excellent opportunity to get in front of hundreds if not thousands of your prospects, there are typically hundreds of other vendors there doing the same thing…and they are typically very expensive.
So, how can you stand out? How can you be remembered? Most importantly, how can you convert a business card at a Trade Show into an appointment later in the year? The short answer, with the help of goBRANDgo!.
We have found most companies would accomplish these 5 goals at a Trade Show (does this apply to you as well?):
- Drive traffic to their booth
- Engage them in conversation to see if they are a prospect
- Get their contact information
- Drive them to their website (it is good and up to date, right? If not, we need to have another conversation first.)
- Get an appointment
We have developed a process to accomplish these 5 goals on a consistent basis. It involves asking a series of questions then distilling those answers down into a full blown Trade Show strategy often times involving activity before, during, and after the Trade Show. Standing behind your table and just putting a few throw-aways on it praying people will stop and talk with you, just isn’t going to get the results you want and deserve.
If you would like to see more appointments generated from the time and money you spend at Trade Shows, contact us today by calling or filling out the form below:
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